Volksbank CZ, a.s.

Needs

Volksbank CZ, a. s. is a universal banking institution with a wide range of products and services for both retail and corporate clients. During its activities on the Czech market, it has acquired a stable position in the small- and medium-sized bank market segment. Unfortunately, the company’s presentation on the Internet did not correspond to the company’s position on the market. The bank was considering a change for some time and began the process with a tender towards the end of 2004. One of the final factors in taking this step was the evaluation of bank websites by the prestigious magazine Finance, where Volksbank finished towards the bottom.

Following a multi-round selection process and presentations from selected companies, Et netera was selected as the winner of the tender. The deadline set for completion was the end of 2004.

The Solution

Following the initial analysis and workshops, it was agreed that not only the appearance of the website, which patrons most objected to, that would be altered, but also the entire structure and communication system of the bank on the Internet. An important point for this project was the use of a Content Management System jNet Publish.

As design and ergonomics of a bank’s website are two of the most important elements of such a project, a great deal of energy and time was spent on these aspects. An analysis was performed as to what elements should appear on the website most often and which elements should be avoided. This led to the creation of several graphic proposals for the final design, which the client then selected.

After the design was set, the technical work began with data migration and tuning of the system as a whole. Thanks to cooperation with the client, the deadline was fulfilled and pilot operation of the system was launched in the final month of 2004.

Advantages

The design and navigation on the Volksbank website is what changed the most for bank clients and patrons. Currently, they can find contact information to all branch offices and ATMs very easily. Also, they can use calculators to see key financial indicators for loans and deposits as well as easy access to the following information:
  • exchange rates with all important indicators
  • regular overviews of financial markets
  • options to download all necessary documents
  • full-text searches
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