Etnetera Logicworks Acquires AboutMac

02. 12. 2013, Author: Ondřej Čihař

Etnetera Logicworks, part of Etnetera a.s., which provides sales, consulting, training, and maintenance services for Apple products to corporate clients, purchased AboutMac's business activities that deal with the sale and support of Apple products. The company's other activities remain in the hands of the original owner and co-founder Petra Tichý.
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Through this transaction, Etnetera Logicworks acquired dozens of clients, including Studio Najbrt, Studio Motor, and Jennings Prague. “Our goal is to be the top company on the market servicing Apple products and the OS X operating system for business clients. The number of Apple users continues to grow, but there is a lack of professional services for corporate clients; someone that provides network administration, data warehousing, security, or connecting anything in the Apple world to a business environment,” said Václav Bittner, director of Etnetera Logicworks.

Petr Tichý, the owner of co-founder of AboutMac, s.r.o., plans to explore new opportunities in the world of IT and business intelligence. Because of the long-term personal relationships involved, he wanted to provide his clients with superior services than his company had not been able to offer up to now. That is why he contacted Etnetera Logicworks. “In the future, I'd like to focus on other activities, but I didn't just want to leave my clients in a lurch. LogicWorks made a very good impression on me and I know they can provide my former customers, many of whom are my friends, with the same level of service, if not better,” Petr Tichý said.

Etnetera Logicworks s.r.o. ( sells, tunes, and provides consulting, training, and maintenance services for all Apple products. The company has been active on the market since 2005 and became a part of Etnetera a.s. ( in 2013. For its business clients, it offers network administration, data warehousing, and security services, as well as mobile offices, and professional services for graphics studios and video editing facilities.

Etnetera a.s. ( is a leading Czech creator of large websites; websites that are large not only in their scope, but also in their influence and creativity. Etnetera Activate, one of Etnetera's divisions, provides consulting services for online businesses and advanced web analytics ( activate). The group also includes Etnetera Logicworks s.r.o., which sells tunes, and services Apple products (, as well as Atobo, which operates the employment portal. Etnetera has received many foreign and domestic awards for its work, including Prague Company of the Year 2009, Prague Responsible Company of the Year 2010, Employer of the Year Czech Republic (and finishing in the top three four times), the IEA, IBA, EBA, Fast50, etc. Clients include Allianz, Annonce, Ahold, Blue Style, ČSOB leasing, Datart, Fortuna, Import Volkswagen Group, Telefónica O2, Siemens, Škoda Auto, ŠkoFIN, and others.


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Basic Company Info

Employees:165 (6/2014)
Turover:262 mio CZK (2013)

Turnover in 1997-2013
(in millions of CZK)

Vývoj obratu společnosti v letech 1997-2012

Average number of employees in 1997-2013

Průměrný počet zaměstnanců v letech 1997-2012